TABLE 1 Global Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 2 Global Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 3 Global Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 4 Global Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 5 Global Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 6 Global Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 7 North America Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 8 North America Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 9 North America Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 10 North America Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 11 North America Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 12 North America Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 13 U.S. Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 14 U.S. Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 15 U.S. Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 16 U.S. Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 17 U.S. Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 18 U.S. Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 19 Canada Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 20 Canada Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 21 Canada Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 22 Canada Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 23 Canada Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 24 Canada Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 25 Rest of North America Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 26 Rest of North America Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 27 Rest of North America Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 28 Rest of North America Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 29 Rest of North America Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 30 Rest of North America Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 31 UK and European Union Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 32 UK and European Union Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 33 UK and European Union Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 34 UK and European Union Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 35 UK and European Union Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 36 UK and European Union Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 37 UK Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 38 UK Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 39 UK Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 40 UK Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 41 UK Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 42 UK Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 43 Germany Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 44 Germany Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 45 Germany Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 46 Germany Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 47 Germany Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 48 Germany Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 49 Spain Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 50 Spain Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 51 Spain Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 52 Spain Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 53 Spain Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 54 Spain Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 55 Italy Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 56 Italy Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 57 Italy Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 58 Italy Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 59 Italy Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 60 Italy Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 61 France Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 62 France Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 63 France Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 64 France Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 65 France Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 66 France Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 67 Rest of Europe Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 68 Rest of Europe Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 69 Rest of Europe Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 70 Rest of Europe Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 71 Rest of Europe Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 72 Rest of Europe Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 73 Asia Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 74 Asia Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 75 Asia Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 76 Asia Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 77 Asia Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 78 Asia Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 79 China Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 80 China Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 81 China Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 82 China Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 83 China Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 84 China Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 85 Japan Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 86 Japan Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 87 Japan Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 88 Japan Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 89 Japan Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 90 Japan Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 91 India Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 92 India Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 93 India Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 94 India Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 95 India Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 96 India Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 97 Australia Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 98 Australia Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 99 Australia Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 100 Australia Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 101 Australia Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 102 Australia Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 103 South Korea Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 104 South Korea Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 105 South Korea Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 106 South Korea Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 107 South Korea Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 108 South Korea Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 109 Latin America Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 110 Latin America Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 111 Latin America Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 112 Latin America Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 113 Latin America Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 114 Latin America Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 115 Brazil Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 116 Brazil Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 117 Brazil Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 118 Brazil Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 119 Brazil Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 120 Brazil Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 121 Mexico Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 122 Mexico Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 123 Mexico Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 124 Mexico Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 125 Mexico Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 126 Mexico Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 127 Rest of Latin America Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 128 Rest of Latin America Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 129 Rest of Latin America Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 130 Rest of Latin America Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 131 Rest of Latin America Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 132 Rest of Latin America Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 133 Middle East and Africa Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 134 Middle East and Africa Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 135 Middle East and Africa Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 136 Middle East and Africa Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 137 Middle East and Africa Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 138 Middle East and Africa Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 139 GCC Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 140 GCC Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 141 GCC Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 142 GCC Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 143 GCC Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 144 GCC Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 145 South Africa Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 146 South Africa Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 147 South Africa Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 148 South Africa Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 149 South Africa Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 150 South Africa Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 151 North Africa Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 152 North Africa Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 153 North Africa Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 154 North Africa Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 155 North Africa Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 156 North Africa Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 157 Turkey Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 158 Turkey Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 159 Turkey Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 160 Turkey Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 161 Turkey Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 162 Turkey Out of Home Tea Market By End-use, 2022-2032, USD (Million)
TABLE 163 Rest of Middle East and Africa Out of Home Tea Market By Type, 2022-2032, USD (Million)
TABLE 164 Rest of Middle East and Africa Out of Home Tea Market By Packaging Type, 2022-2032, USD (Million)
TABLE 165 Rest of Middle East and Africa Out of Home Tea Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 166 Rest of Middle East and Africa Out of Home Tea Market By Online, 2022-2032, USD (Million)
TABLE 167 Rest of Middle East and Africa Out of Home Tea Market By Offline, 2022-2032, USD (Million)
TABLE 168 Rest of Middle East and Africa Out of Home Tea Market By End-use, 2022-2032, USD (Million)
Market Overview
The out of home tea market comprises the sales of tea products and related services in settings outside the home. This market includes tea consumed in various out-of-home venues such as cafes, tea houses, restaurants, and other hospitality and service establishments. The market encompasses a range of tea formats, including brewed, iced, and specialty teas that are purchased and consumed outside of a residential environment. The out of home tea market has been experiencing robust growth, driven by an increasing consumer preference for premium tea experiences and the rising trend of dining out and socializing over tea. The market is also benefiting from the broadening consumer awareness regarding the health benefits of tea, including green and herbal teas, which are popular for their antioxidant properties and health benefits.
Additionally, the globalization of culinary preferences has led to a diversification of tea offerings in various regions, further boosting market growth. The market is characterized by a variety of players, ranging from small specialty tea shops to large multinational chains adapting their menus to include a wider range of tea-based beverages. The out of home tea market is projected to grow at a Compound Annual Growth Rate (CAGR) of 9.0% over the forecast period. This growth rate reflects the increasing consumer inclination towards specialty teas and the expansion of tea-centric establishments in urban areas. The growth is also supported by the rise in consumer spending on premium and health-oriented beverages. Market expansion at this rate indicates a healthy demand trajectory, driven by both traditional tea-drinking markets and emerging regions where the popularity of tea is increasing.
Health Conscious Consumer Trends Driving Demand
The shift towards healthier lifestyles has significantly influenced consumer preferences, making health-conscious trends a major driver in the out of home tea market. Consumers are increasingly opting for beverages that offer health benefits without compromising on taste or experience. Tea, especially varieties like green, herbal, and white tea, is rich in antioxidants and has been linked to numerous health benefits, including improved heart health and reduced cholesterol. This shift is evident in the surge of tea-centric cafes and the menu expansion in mainstream food service venues, where a diverse range of herbal and premium teas are now staples. The rising interest in health and wellness is not just a trend but a lifestyle change that has led to an increase in consumer spending on health-oriented products, thus propelling the growth of the tea market.
Expansion into Emerging Markets
The globalization of consumer taste and the expansion potential in emerging markets present significant opportunities for the out of home tea market. As urbanization increases, more consumers in emerging economies are embracing dining out as part of their social culture, which includes tea consumption. For instance, in Asia, rapid urbanization has led to increased frequency of eating out, making tea a popular choice due to its deep-rooted cultural significance. Moreover, international exposure and travel have introduced exotic tea flavors to these new markets, fostering a taste for specialty teas. The penetration of international tea brands into these markets, coupled with local enterprises capitalizing on regional tea traditions, creates a lucrative opportunity for market expansion.
High Operational Costs in Premium Segment
One major restraint in the out of home tea market is the high operational costs associated with running premium tea outlets. The sourcing of high-quality, specialty teas from different parts of the world incurs significant costs, including import tariffs and transportation. Furthermore, maintaining the quality and consistency of exotic teas requires advanced storage facilities and skilled personnel. These factors contribute to higher overheads compared to standard beverage offerings, making premium tea services less affordable for average consumers. This pricing challenge can limit market penetration in cost-sensitive regions, thereby restraining the market’s growth potential.
Maintaining Consistency and Quality Across Outlets
A significant challenge in the out of home tea market is maintaining consistency and quality across various outlets. As tea brands expand, especially across international borders, ensuring that each cup of tea meets the brand’s standard becomes complex. The quality of tea can vary significantly due to factors like local water quality, sourcing of tea leaves, and the training of personnel. For instance, variations in water mineral content can alter the taste of tea, impacting the consumer experience. This challenge requires robust training systems and quality control measures to ensure uniformity in tea preparation and presentation, which can be resource-intensive for businesses to implement.
Market Segmentation by Type
In the out of home tea market, segmentation by type includes Black Tea, Green Tea, Herbal Tea, Matcha Tea, Oolong Tea, and Others. Among these, Green Tea is anticipated to exhibit the highest Compound Annual Growth Rate (CAGR) due to growing consumer awareness about its health benefits, such as fat burning and improved brain function. The popularity of Green Tea is fueled by its positioning as a superfood in health and wellness circles, particularly among younger, health-conscious consumers who frequent cafes and tea shops. On the revenue front, Black Tea holds the largest market share. This dominance is attributed to its widespread consumption across various cultures and regions, being a staple in daily routines and social settings. Black Tea's robust flavor and versatility in blends such as chai and other flavored teas make it a popular choice in both traditional tea-drinking markets and newer markets exploring classic tea flavors.
Market Segmentation by Packaging Type
When considering the out of home tea market by packaging type, the segments include Loose, Bags, Bottles, and Cans. Tea Bags are projected to grow at the highest CAGR, driven by their convenience and ease of use. This growth is particularly evident in fast-paced environments like quick-service restaurants and office cafes, where speed and consistency are crucial. Tea bags offer a no-mess solution for various settings, ranging from high-end restaurants to outdoor kiosks, enhancing their appeal. However, Bottled Tea leads in terms of revenue generation. The demand for bottled tea is increasing due to its ready-to-drink format and wide availability in numerous flavors and formulations. Consumers are drawn to bottled tea for its portability and increasingly, its artisanal and premium offerings, which cater to a demand for high-quality, on-the-go tea experiences. This segment benefits from high visibility in supermarkets, convenience stores, and via online channels, where a broad range of products from global and local brands can be easily accessed.
Geographic Trends
In the out of home tea market, geographic segmentation reveals distinct trends across different regions. Asia Pacific is expected to register the highest Compound Annual Growth Rate (CAGR) from 2024 to 2032, driven by a deep-seated tea culture, increasing disposable incomes, and urbanization that are boosting consumption rates in out-of-home settings. In terms of revenue, North America held the largest market share in 2023, attributed to the widespread acceptance of tea as a healthier alternative to sugary beverages and the presence of a large number of tea-focused cafes and chains. The region's growth is bolstered by consumer trends leaning towards premium and specialty teas, which are seen as both a luxury and a lifestyle choice, particularly in the United States and Canada.
Competitive Trends and Strategies
The competitive landscape in the out of home tea market features key players like ApeejaySurrendra Group, Associated British Foods plc, Barry’s Tea, Bettys and Taylors Group Ltd., Ito En, Ltd., Starbucks Coffee Company, Taetea Group, Tata Consumer Products Limited, Teekanne GmbH & Co. KG, and Unilever. In 2023, these companies emphasized diversification and premiumization of their product portfolios to cater to evolving consumer tastes. Starbucks, for example, continued to expand its tea offerings with new, innovative flavors and formats to maintain its market dominance, particularly in North America. On the other hand, Ito En capitalized on its strong distribution networks to increase the visibility of its bottled tea products across Asia Pacific. Tata Consumer Products focused on expanding its global footprint through strategic acquisitions and partnerships, aiming to tap into new markets with high growth potential. For the forecast period of 2024 to 2032, these companies are expected to focus on sustainability and ethical sourcing as key strategies to attract environmentally conscious consumers. Innovation in flavors and health-centric products will likely be a primary strategy to meet the demand for novel and beneficial tea experiences. The integration of technology in supply chain processes is also anticipated to enhance efficiency and customer satisfaction, securing a competitive edge in the market.
