Syndicated Research

Syndicated Research Reports refer to studies conducted by market research firms that are made available for purchase to multiple clients. Rather than a company commissioning a specific study tailored to its unique questions or challenges (custom research), syndicated research is a broader study on a particular industry, sector, or topic that various companies might find relevant and informative.

Advantages of Syndicated Research Reports:

Cost-effective: Since the costs of the research are spread out among multiple buyers, syndicated reports tend to be more affordable than custom research.

Time-saving: These reports are readily available for purchase, so companies don't have to wait for weeks or months for a study to be conducted.

Standardization: The standardized methodology allows for easy comparison of data over time or across different sectors or regions.

Expertise: These reports are typically prepared by market research firms with deep expertise in the respective sector. The quality of the research and analysis is often very high.

Broad Scope: Syndicated reports often cover a broader spectrum of the market or industry, offering insights that might not have been considered in a custom research request.

Benchmarking: Companies can use the data in these reports to benchmark their performance against the broader market or industry trends.

Ongoing updates: Some syndicated research products are updated regularly, allowing companies to keep up with the latest trends and changes in the industry.

Unbiased Perspective: Since the research isn't tailored to a specific company's agenda, it can offer a more unbiased view of the market or industry.

Convenience: Companies can quickly and easily access insights about an industry or market without the hassle of commissioning a new study.

Multiple Perspectives: Given the generalized nature of syndicated research, the findings often cater to a wider audience, offering different perspectives that can be valuable to various stakeholders in an industry.